Are you prepared for winning more business in the coming year?
Would you like to have more customers buying from you? And spending more with you, more often?
What are you doing now to increase the likelihood of higher sales in 2019?
Killer sales depend on people reading and responding to your written content.
- When people read your emails, you want them to take action.
- You want people to concentrate when your social media posts appear in their news feed.
- You want your content to have a positive effect when people visit your website.
We all write. Every single day.
Yet, the skill of writing doesn’t always come easy to us.
When you sit down to write, what are you thinking?
Are you distracted? Who are you thinking about?
Me or you?
There is one word to use above all others in emails, social media and on your website.
It is the word: “you”.
This word affects the success of your written content more than any other.
The word “you” makes the difference between your content being read, being replied to – or being ignored.
Reading on screen strains the eyes and our concentration. What’s more we are usually distracted about other things happening in our lives. No wonder many emails pass us by unnoticed.
So we must make the reader’s life easy. Be immediately relevant and interesting. And the best way to do so is to use the word “you”.
If your email is intended for people on your contacts list, then those readers are your ideal customers. What you don’t want is to lose them to a competitor simply because their content is more to their liking.
To find out how to apply this simple technique, please read this post on keeping people on your web page.
Make this once change in your writing and be ready for the difference it will make to your sales in 2019.
For valuable advice about writing content to impress your ideal clients, please get in touch.