Web tips

11 essential copywriting tips

I am often asked to give feedback with marketing eyes on content people have created. What follows is the kind of answers, hints and tips I give. Where will this content be used or published? Offline? Online, and on which platforms? How much do they know about the subject already? Is this the first information … Read More

How to create an effective brand

Brand creation or re-creation – is it just the same process? Is your company experiencing a major organisational change? Have you targeted an upturn in sales ? Are you planning to break into new markets? Then, sooner or later, you may benefit from a re-brand. It’s time to take the first steps and consider what … Read More