I am often asked to give feedback with marketing eyes on content people have created. What follows is the kind of answers, hints and tips I give. Where will this content be used or published? Offline? Online, and on which platforms? How much do they know about the subject already? Is this the first information … Read More
Web tips
How to get started with a website for your new business
When starting and marketing a business, thoughts turn naturally to setting up a website. Of course, we want to be present on the internet. More than that, we want to stand out and for people to want to buy our services. It’s wise to think carefully about what we want the website to help us … Read More
11 ways to improve your website overnight
Yes. In 24 hours. It really is that easy. Even if you haven’t updated your website in a while (how long has it actually been?), it is never too late. If you’re not happy with the design, focus on the content. Words matter. And how strikingly they ring true with your readers makes a world … Read More
How to quickly review your website
What impression will people gain when they visit your website? Is it clear how you add value? Will they know what steps to take to get more help from you? Would you like to make sure your website is top notch? When you’re short on time and it feels too onerous a task to tackle, … Read More
Why it’s important to update your website
Who is responsible for updating the website on your team? Is it considered important? If yes, is the task listed as a priority in your standard operating procedures or business process manual? If no, why? What is the purpose of your website? Who does it serve? Has the job lapsed? No-one knows who’s responsible or someone … Read More
One simple change to boost your sales this year
Are you prepared to win more business this year? Would you like to have more customers buying from you? And spending more with you, more often? What are you doing now to increase the likelihood of higher sales in 2019? Have you considered what you can do to make more people read and respond to your … Read More
Breaking down the barrier to better writing
It can be tempting to save time and money on updating your communications. After all, what harm can it do? Your new website looks good after the re-design. And the email campaign you ran last season should still be effective. Any attempt to cut back on reviewing and updating your marketing materials (websites, brochures, flyers, … Read More
How to make more of a success out of your website
As you know, effective copywriting can massively contribute to the success of a business. You have experienced it for yourself: The power in good, clean, crisp, money-making content which gives people reasons to buy your products and services instead of someone else’s. Write with intent to sell Use tone, language and style to help improve conversion … Read More
How to turn your website into a valuable company asset
“Start with the end in mind,” advised Stephen R Covey in ‘The Seven Habits of Highly Effective People’. Begin each day with a vision of your direction and destination. People use the ‘Start with the end in mind’ principle to set their personal goals and vision. It reminds us to follow the same principle when … Read More
How to create an effective brand
Brand creation or re-creation – is it just the same process? Is your company experiencing a major organisational change? Have you targeted an upturn in sales ? Are you planning to break into new markets? Then, sooner or later, you may benefit from a re-brand. It’s time to take the first steps and consider what … Read More
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