How to track the success of your website

Just having a website is not enough. You need it to perform well. Are people visiting it? Are they becoming customers? Is the site generating sales and helping to grow your business? Is your website an asset or hindrance? Here are the ways to find out. Website statistics – why they are vital Checking the […]

Having your website redeveloped? Think again

Questions you must ask your web developer – read this first You have decided to invest in a new website. You need more business to fulfil your expansion plans and you are unsure whether your current website is up to the mark. There’s a developer (or agency) you know who will redevelop your website (or […]

Website objective setting in 9 easy steps

On websites of any size and especially large corporate and non-commercial ones, it can often be a challenge to balance business objectives with visitors’ information needs. Asking the right questions and planning for exact needs will make sure the site always stays effective. If you ask only one question when asked to change or create […]

Web content management system essentials

It’s two days since my first WordPress conference – WordCamp Manchester. And I’m even an even bigger fan of WordPress than before. Why? WordPress is a community of avid sharers. Talk to anyone and they’ll help. You don’t have to be a developer to get involved. I’m a web content writer and non-technical help is […]

Web content management – can updates wait?

When equipment breaks down, we have it repaired. When software becomes out of date we upgrade it. Are we as meticulous with our website content? And if it becomes a little out of date, does it really matter? Continually keeping your web content fresh can be arduous. What’s more, there just aren’t enough staff to […]