How to write your way to success

In business, even a semi-colon or an apostrophe can make the difference between sales won and sales lost. Something we must get right if we are to write for success. Who would have thought that a punctuation mark could have such an effect? But it’s true. One misplaced semi-colon in your website code can give … Read More

Unlock the psychology in your successful business

Unlock the psychology in your successful business

In her article, Business Psychologist Hannah Johnson from Carter Corson demystifies psychology in the world of business. Her common-sense words, published here on the Aldermore Bank website, make compelling reading as she reveals psychological secrets to growing a business. We can all make these changes for success, starting now. As the owner of a small business, … Read More

Want to Write for Results? Talk Benefits

Want to Write for Results? Talk Benefits

Are you about to re-write the content for your website? If you want to write for results, talk benefits and see the difference. How to write for results Sit down, relax and clear your mind. Let’s re-focus your web page on your customer’s perspective. Imagine you are one of your customers (or soon-to-be customer) reading your website. … Read More

Customer Service On Your Website

Customer Service On Your Website

Action Takers On The Web Something is wrong with this picture. Is this person ready to help? Body language and expression are unwelcoming, despite the ‘welcome’ sign. He doesn’t appear to be willing to help. I wonder sometimes if this is how visitors are left feeling after visiting a website – needing help. If people can’t … Read More