How to write a high-converting email

How to write a high-converting email

As you know, the written word can take on a power of its own. The right words can make people like you, trust you and buy from you. When they’re happy they come back and buy more. Everyone has the power to write with enthusiasm and determination. If only we had the time. Here’s a […]

This one simple tip will improve everything you write

This one simple tip will improve everything you write

“Write shorter sentences.” The shorter the sentence, the easier it is to convey the message. Would you agree? We can skim read words and know their meaning – without giving them much thought. Complex sentences and complicated topics require a deeper level of concentration than straightforward ones. They require us to dig deep into our […]

How to choose an excellent copywriter

How to choose an excellent copywriter

Many people get writing wrong. They spend money on a new website design or advertising leaflet – and then decide to “save money” by writing the content themselves. After all, can’t everyone write? And the answer is: Yes. We can. Of course, everyone can write. But how well? And to what effect? Is it really […]

How to write your way to success

In business, even a semi-colon or an apostrophe can make the difference between sales won and sales lost. Something we must get right if we are to write for success. Who would have thought that a punctuation mark could have such an effect? But it’s true. One misplaced semi-colon in your website code can give […]

Unlock the psychology in your successful business

Unlock the psychology in your successful business

In her article, Business Psychologist Hannah Johnson from Carter Corson demystifies psychology in the world of business. Her common-sense words, published here on the Aldermore Bank website, make compelling reading as she reveals psychological secrets to growing a business. We can all make these changes for success, starting now. As the owner of a small business, […]